14th September 2016

Who We Are

vysyble’s first foray into business dynamics started with English football.

We decided to examine football simply because, as football fans, we were getting increasingly frustrated with the poor-quality coverage of football’s financial performance and the equally poor (and frequently incorrect) accompanying analyses.

We released our very first report ‘We’re So Rich its Unbelievable! The Illusion of Wealth Within Football. 1st edition’ in November 2016.

Since then we have released two more editions of ‘We’re So Rich…’ in what is now an annual review of the Premier League clubs incorporating a thorough economic examination of the division and its constituents based on the most recent set of annual accounts. The latest edition runs to 82 pages with over 150 charts and information tables.

In October 2017 we released ‘Over The Line‘ which looked at the costs incurred by clubs chasing promotion into the English Premier League together with longevity for promoted clubs within the division and the cost of relegation.

In between our work on football, we have also covered and released reports on the UK supermarket sector and UK energy supply market together with blogs on selected company performances.

We launched our first index – the vysyble Football Profitability Index® – in 2017 as part of the 2nd edition of ‘We’re So Rich…’. The index measures the economic efficiency of clubs in converting their revenue into economic profit and has proven to be an incredibly insightful and revealing measurement capability. It is a key factor in establishing the firm link between economic efficiency and relegation.

At the beginning of the 2017-18 football season, we launched Matchday Metrics. This is an information service distributed via social media where fans can see and compare the economic and financial position of their own club set against their opponent on the day of the game. In June 2018, the service was renamed Matchday Data.

We were also the only analyst company (in fact the only entity as, oddly, the Premier League chose not promote it) to identify the Premier League’s first ‘Billion Pound Game‘.

Our work has received international coverage and recognition from numerous outlets and individuals. We were especially pleased that we were asked to compose a guest blog for Professor Stefan Szymanski’s Soccernomics website in September 2017. See article.

Our next project is the global pharmaceutical market, the results of which we are aiming to release in October 2018.

With our proprietary tools and methods centred on value-based measurement, we deliver a unique and highly accurate insight into corporate and industry-sector performance which investors and analysts find invaluable and indispensible. Our belief in value-based analysis and insight emanates from the same thread of thinking as that of Benjamin Graham and Warren Buffet. Our reports have been purchased by global consulting companies, UHNW family offices, major investment banks and sporting consultancy/sponsorship businesses.


Roger Bell MBA

Formerly the Director of Strategy, Risk and Marketing for a FTSE-100 company, Roger has been an avid promoter of the concept of shaping strategy via a value-based perspective in conjunction with Professor John Barbour (University of Strathclyde Business School). He has advised a wide range of companies including several FTSE-100 businesses and has also had his work debated in UK and European Parliaments regarding his study on the financial viability of Europe’s energy companies. Roger has also had several articles published in industry journals covering a wide range of sectors and companies as well as being quoted and interviewed by various media around the world. Roger’s only irrational pursuit is that of supporting Newcastle United.

John Purcell B.Sc (Hons)

John has held a number of senior roles in companies providing business and financial information. John has a particular interest in trend dynamics and has been active in developing the indexing capabilities of the business.