14th September 2016

Who We Are

vysyble’s first foray into business dynamics started with English football.

We decided to examine football simply because, as football fans, we were getting increasingly frustrated with the largely poor-quality coverage of football’s financial performance and the frequently incorrect accompanying analyses.

We released our very first report ‘We’re So Rich its Unbelievable! The Illusion of Wealth Within Football. 1st edition’ in November 2016.

Since then we have released two more editions of ‘We’re So Rich…’ in what is now an annual review of the Premier League clubs incorporating a thorough economic examination of the division and its constituents based on the most recent set of annual accounts. The latest edition runs to 82 pages with over 150 charts and information tables.

In October 2017 we released ‘Over The Line‘ which looked at the costs incurred by clubs chasing promotion into the English Premier League together with longevity for promoted clubs within the division and the cost of relegation. This report has been recently updated – Over the Line 2.

In between our work on football, we have covered and released reports on the UK supermarket sector and UK energy supply market together with blogs on selected company performances across a number fo different industry sectors.

We launched our first index – the vysyble Football Profitability Index® – in 2017 as part of the 2nd edition of ‘We’re So Rich…’. The index measures the economic efficiency of clubs in converting their revenue into economic profit and has proven to be an incredibly insightful and revealing measurement capability. It is a key factor in establishing the firm link between economic efficiency and relegation in the English Premier League.

At the beginning of the 2017-18 football season, we trialled and launched Matchday Metrics. This is an information service distributed via Twitter (via @vysyble) where fans can see and compare the economic and financial position of their own club set against their opponent on the day of the game. In June 2018, the service was renamed Matchday Data. It has proven to be a wonderfully interactive offering with fan engagement and impression numbers increasing month-on-month.

We were also the only entity to identify the Premier League’s first ‘Billion Pound Game‘ which resulted in further global media coverage for the company.

Indeed, our work has received international coverage and recognition from numerous media outlets and individuals. We were especially pleased that we were asked to compose a guest blog for Professor Stefan Szymanski’s Soccernomics website in September 2017. See article.

Our next project is the global pharmaceutical market. We hope to release the results in early 2019.

With our proprietary tools and methods centred on value-based measurement, we deliver a unique and highly accurate insight into corporate and industry-sector performance which investors and analysts find invaluable and increasingly indispensible. Our belief in value-based analysis and insight emanates from the same thread of thinking as that of Benjamin Graham and Warren Buffet. Our reports have been purchased by global consulting companies, UHNW family offices, major investment banks and sporting consultancy/sponsorship businesses.

Validation of our work

19th June 2018 – ‘Newcastle United’s transfer budget explained’ – Newcastle Chronicle.

‘This is the best explanation yet why Newcastle United’s transfer budget is not at the top end of the Premier League market’ – Mark Douglas, Football Editor Newcastle Chronicle.


We said…’A European Super League is inevitable’The Sun, 26th December 2016.

And then…

2nd November 2018 – Documents show secret plans for Elite League of Top Clubs – Der Spiegel

2nd November 2018 – Top European clubs again planning Super League breakaway – Reuters

6th November 2018 – European Super League would threaten football’s future – The Guardian


We said…’The presence of Manchester City and Chelsea has disturbed the football fabric of time and space and led the other clubs into value-destroying strategies.’ – We’re So Rich it’s Unbelievable! The Illusion of Wealth Within Football – 1st Edition, publ. November 2016.

And then…

5th November 2018 – Manchester City exposed: Bending the rules to the tune of Millions – Der Spiegel

6th November 2018 – Manchester City and the fight against Financial Fair Play – Der Spiegel


We said… ‘We’re getting to the point where the cycle of ever-bigger domestic TV deals is unsustainable.’ Mail Online, 10th July 2017.

And then…

13th February 2018 – Premier League takes a hit as football TV rights price falls – Financial Times

14th February 2018 – Premier League raises less from TV rights auction – BBC

7th June 2018 – Amazon to show 20 matches a season from 2019 – BBC


We said… ‘…the Big Six energy companies are not rolling in money nor are they making insane profits…Deteriorating financial performance on this scale will soon mean the Big Six becoming a very average-sized Five or even Four.’ – blog ‘Illuminating, non?vysyble.com, 9th May 2017.

And then…

8th November 2017 – SSE confirms merger with Npower – BBC



Roger Bell MBA

Formerly the Director of Strategy, Risk and Marketing for a FTSE-100 company, Roger has been an avid promoter of the concept of shaping strategy via a value-based perspective in conjunction with Professor John Barbour (University of Strathclyde Business School). He has advised a wide range of companies including several FTSE-100 businesses and has also had his work debated in UK and European Parliaments regarding his study on the financial viability of Europe’s energy companies. Roger has also had several articles published in industry journals covering a wide range of sectors and companies as well as being quoted and interviewed by various media around the world. Roger’s only irrational pursuit is that of supporting Newcastle United.

John Purcell B.Sc (Hons)

John has held a number of senior roles in companies providing business and financial information. John has a particular interest in trend dynamics and has been active in developing the indexing capabilities of the business.